About Tida

How Tida Protects Your Information

What we collect, how encryption keeps it private, who it's shared with, and the control you keep every step of the way.

Comparing loan options means sharing personal and financial details, so it's fair to ask how that information is kept safe. At Tida, protecting your data is central to how we operate. We're a free U.S. loan-matching service — not a direct lender — and we take a careful, transparent approach to the information you share. Here's what we collect, how we protect it, and the control you keep throughout.

Encryption keeps your data private in transit

When you submit details through Tida, we use 256-bit encryption to help protect that information as it travels between your device and our systems. Encryption scrambles your data so it can't be easily read if it were intercepted — the same category of technology widely used to secure online banking and shopping. Before entering any personal information on any financial site, it's smart to confirm the connection is secure (look for HTTPS in the address bar).

What information Tida collects

To match you with suitable lenders, we ask for the basics a lender would need to consider your request. That typically includes:

  • Identity details such as your name, date of birth, and contact information
  • Your address and housing situation
  • Income and employment information
  • The loan amount and purpose you have in mind

We ask for what's needed to find relevant options — not more. You don't need to upload sensitive documents just to see what you might qualify for.

How your information is used and shared

Tida's job is to connect you with lenders who may be able to help, so we share the details you provide with lending partners in our network for the purpose of matching you with offers. A few important points:

  • We share your information to find and present loan options — that's the core of what a matching service does.
  • The lender you ultimately choose becomes responsible for its own handling of your data under its privacy policy and your loan agreement.
  • Checking your options with Tida uses a soft credit check that does not affect your credit score. A hard inquiry only happens if you choose to formally apply with a specific lender.

For the complete details of what we collect, how it's used, and your choices, please read our privacy policy, which is the authoritative source on our data practices.

The control you keep

You stay in the driver's seat from start to finish:

  • You decide what to share when you start the application form.
  • You decide whether to proceed with any lender — comparing options never obligates you to accept an offer.
  • You control the hard inquiry. It only occurs if and when you formally apply with a lender you've chosen.
  • You can ask questions any time. Our U.S.-based support team is available Monday through Friday, 9am–6pm EST at support@us-tida.com.

Smart habits that protect you further

Good security is a partnership. A few habits keep your information safer wherever you share it online:

  • Only enter personal details on secure (HTTPS) pages you trust.
  • Be cautious of unsolicited calls, texts, or emails asking for financial details or an upfront fee — legitimate lenders don't demand payment to "release" a loan. Our guide on how to avoid personal loan scams explains the warning signs.
  • Use strong, unique passwords and be mindful on public Wi-Fi.
  • Read the privacy policy and terms of any service before submitting sensitive information.

If you'd like the bigger picture on who we are and how the service operates, see how does Tida work? and is Tida legit and safe to use?

Your choices and privacy rights

Depending on where you live, you may have rights over the personal information a company holds — for example, the right to know what's collected or to request that it be deleted. Some U.S. states, such as California, provide specific consumer privacy protections. Our privacy policy explains the choices available to you and how to exercise them. Sharing information to compare offers never obligates you to accept a loan, and you can stop at any point. If you ever want to understand what you've shared or have a question about your information, our U.S.-based team can point you to the right steps at support@us-tida.com.

Frequently asked questions

Does Tida sell my personal information?

Tida shares your details with lending partners to match you with loan options, as described in our privacy policy. Review that policy for the specifics of how your information is used and your choices.

Is my data encrypted?

Yes. Tida uses 256-bit encryption to help protect the information you submit as it travels between your device and our systems.

Will using Tida affect my credit score?

No. Checking your options uses a soft credit check with no score impact. A hard inquiry only happens if you choose to formally apply with a lender.

Questions? Talk to a U.S.-based specialist

Our team is here Mon–Fri, 9am–6pm EST to help you understand your options — with no pressure.

Tida Financial Services is not a direct lender. We are a free referral service that matches U.S. borrowers with trusted third-party lenders. All loan terms, rates, and approvals are determined by the lender. This article is for general educational purposes and is not financial advice.